Title: Exploring the side businesses of domestic womens fashion brands
Title: Investigating the side businesses of domestic women's fashion brands，，Domestic women's fashion brands in China have been expanding their business scope beyond just clothing. Many of these companies have started to explore different industries, including cosmetics, jewelry, and even food. For example, Li-Ning, a sportswear brand, has launched its own beauty line called "Li-Ning Beauty." Another brand, Mowen, has created a successful line of high-end silk scarves and other accessories.，，These side businesses not only bring additional revenue to the companies but also allow them to tap into new customer bases. Women who are already loyal customers of the fashion brands may be interested in purchasing related products from the same company. Additionally, the diversification of businesses can help reduce the risk of relying too heavily on the fashion industry, which is subject to seasonal changes and market fluctuations.，，However, it is important for these brands to maintain consistency in their product offerings and quality control across all businesses. Otherwise, they risk losing the trust of their core customers who expect the same level of excellence in all areas of their business. Overall, exploring side businesses can be a strategic move for domestic women's fashion brands to expand their reach and create a stronger brand image.
Introduction:
In recent years, domestic women's fashion brands have witnessed a significant increase in their market share and popularity. As these brands continue to grow, many of them have started exploring various side businesses to diversify their revenue streams and enhance their brand image. This article will delve into the side businesses of several prominent domestic women's fashion brands, highlighting their unique business strategies and the success they have achieved.
1、Naytime (奈特美)
Nayetime is a leading Chinese women's fashion brand that specializes in casual wear and street fashion. The brand has successfully diversified its business by venturing into the beauty industry. In 2018, Naytime launched its first cosmetics line, called "Nayetime Beauty," which includes makeup products, skincare products, and fragrances. The brand aims to combine fashion and beauty, offering its loyal customers a seamless shopping experience across different channels.
2、Metersbonwe (美特斯邦威)
Metersbonwe is a well-known Chinese sportswear brand that was founded in 1994. In recent years, the company has expanded its business portfolio to include other segments such as footwear, luggage, and home furnishing. In 2019, Metersbonwe launched its first footwear collection, featuring a range of casual shoes and sandals for men and women. The brand also entered the home furnishing market with its "M+C Home" brand, offering affordable and stylish furniture solutions for modern households.
3、Qianhong (千红)
Qianhong is a renowned Chinese women's clothing brand that offers a wide range of formal wear and evening dresses. To further tap into the growing market for luxury goods, Qianhong launched its own high-end jewelry line in 2018. The jewelry collection features intricate designs made from precious metals such as gold and silver, showcasing the brand's commitment to quality and craftsmanship. Qianhong's successful foray into the jewelry industry has helped strengthen its position as a premium women's fashion brand.
4、Xintiandi (新天地)
Xintiandi is a popular Chinese women's fashion brand that focuses on urban streetwear and street style. To diversify its revenue streams, Xintiandi has launched its own clothing line under the "Xintiandi Style" label. The brand aims to create a unique fusion of street culture and fashion by incorporating elements such as graphic prints, bold colors, and oversized silhouettes into its designs. Xintiandi Style has gained a loyal following among young fashion enthusiasts, contributing to the brand's continued growth.
5、JNBY (江南布衣)
JNBY is a Chinese women's fashion brand that is known for its simple yet elegant designs. In addition to its core apparel offerings, JNBY has ventured into other sectors such as accessories and home decor. JNBY Accessories features a range of trendy bags, wallets, and jewelry designed to complement the brand's clothing lines. Meanwhile, JNBY Home combines the minimalist aesthetic of the brand with functional and stylish furniture solutions for modern homes.
6、MOMOPIKO (摩莫奇科)
MOMOPIKO is a popular Chinese women's fashion brand that specializes in streetwear and urban wear. In an effort to expand its customer base beyond younger generations, MOMOPIKO has launched a collaboration with Korean streetwear brand Ader Error in 2019. The joint venture resulted in a limited-edition collection featuring both MOMOPIKO and Ader Error's signature styles, appealing to a wider audience while maintaining the core values of both brands.
Conclusion:
The success of domestic women's fashion brands in diversifying their businesses can be attributed to their understanding of consumer preferences and their willingness to take calculated risks. By exploring new areas such as beauty, footwear, jewelry, and home decor, these brands are not only expanding their revenue streams but also strengthening their brand image and staying ahead of the competition in the fast-changing retail landscape.
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